Our Journey Towards Peace
Discover how the International Institute for Peace through Tourism Southern Africa is promoting peace, cultural understanding, and sustainable tourism across the region.
Our Story
Promoting Peace Through Tourism in Southern Africa
The International Institute for Peace through Tourism Southern Africa (IIPTSA) is the Southern African chapter of the International Institute for Peace through Tourism (IIPT), a global non-profit organization dedicated to advancing peace through travel and tourism. Guided by the vision that every traveller is a potential Ambassador for Peace, IIPTSA works to foster international understanding, encourage cooperation among nations, preserve cultural and natural heritage, promote environmental stewardship, reduce poverty, and support reconciliation. By drawing on the knowledge, global network, and experience of IIPT, we are committed to creating a more peaceful, inclusive, and sustainable future for Southern Africa.
2005
Founded In
5
Core Objectives
642
Our Process
How We Create Impact
1. Inspire
We promote the belief that every traveler is a potential Ambassador for Peace, encouraging responsible travel that builds understanding, respect, and meaningful cultural connections.
2. Collaborate
We work alongside tourism stakeholders, governments, communities, and international partners to share knowledge, strengthen relationships, and advance sustainable tourism initiatives.
3. Transform
Through education, heritage preservation, environmental stewardship, and community-driven projects, we help create a more peaceful and sustainable future for Southern Africa.
The Goal
Our Mission
The International Institute for Peace through Tourism Southern Africa (IIPTSA) collaborates with tourism stakeholders across Southern Africa and beyond to advance peace, sustainable development, and regional cooperation. Through knowledge sharing, environmental stewardship, cultural preservation, poverty reduction, and reconciliation, we strive to strengthen communities and promote tourism as a powerful catalyst for positive change.
The Outlook
Our Vision
Our vision is to see travel and tourism become one of Southern Africa’s greatest forces for peace and prosperity. We believe every traveler has the potential to be an Ambassador for Peace, contributing to stronger communities, cultural understanding, environmental responsibility, and lasting regional cooperation.
Our Core Values
Four ways to join the movement.
Peace
Promoting tourism as a powerful catalyst for understanding, reconciliation, and peaceful coexistence.
Collaboration
Working with governments, communities, and industry partners to achieve shared goals.
Heritage
Celebrating and preserving the rich cultural heritage of Southern Africa.
Sustainability
Protecting our natural environment while encouraging responsible tourism for future generations.
The Team
Meet the Team Driving Our Mission
Goals
Our Goals for the Region
- Peaceful Cooperation: Institute and advocate for peaceful cooperation and co-opetition.
- Champions of Peace: Be champions of peace within the tourism industry in Southern Africa.
- Strong Partnerships: Build relationships with local, regional, and international partners.
- Sustainable Growth:Forge alliances that contribute to IIPTSA becoming a sustainable entity.
- Meaningful ProjectsDrive IIPT objectives through sustainable tourism projects.
Together, We Can Build a More Peaceful Future
Tourism has the power to connect people, strengthen communities, and inspire lasting change. Join IIPTSA in promoting peace, sustainable tourism, and cultural understanding across Southern Africa.